EY Asia-Pacific: Digital Nations 2016 benchmarks consumers' digital experience, behavior and attitudes across four countries: Australia, Malaysia, New Zealand and Singapore. Drawing on robust primary quantitative research within each market, the programme provides a deep understanding of the digital consumer landscape and provides comparison across the countries.
The research unlocks the who and why of digital engagement. It is a key reference source for informing and optimising digital strategy, with an international perspective. This international perspective will broaden further as the programme expands to cover more countries.
By selecting a country on the right, you are able to explore and interact with the data. If you are interested in reading about the key findings, please register your interest below.Download or register for reports